OFFSET PRINTING — Turnaround time: 5 Business days
Offset printing, also called offset lithography, is a method of mass-production printing in which the images on metal plates are transferred (offset) to rubber blankets or rollers and then to the print media. The print media, usually paper, does not come into direct contact with the metal plates. Your jobs are produced in plates with hundreds of other orders, so once you approve your artwork, we start the pre-press process almost instantly at which point we cannot make any additional changes. Please make a note of this important part of our production process.
One of the most important functions in the printing process is PREPRESS production. This stage makes sure that all files are correctly processed in preparation for printing. This includes converting your artwork to the proper CMYK color model, finalizing the files, and creating plates for each color of the job to be run on the press.
The CMYK color model (process color, four color) is a subtractive color model used in color printing, and is also used to describe the printing process itself. CMYKrefers to the four inks used in some color printing: cyan, magenta, yellow, and key (black).
RGB (red, green, and blue) refers to a system for representing the colors to be used on a computer display. Certain RGB colors that you can see on your monitor or camera (in particular, bright vibrant colors) simply cannot be replicated with standard CMYK inks. These unachievable RGB colors are said to be "out of the CMYK color gamut." When selecting colors for your print project, we recommend using CMYK color builds to avoid potential RGB conversion issues.